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I researched A LOT of coolers and finally decided to go with the Blue do to the size offered and some product tests that I watched. There are other brands out there with really cool colors but it ultimately came down to value and performance. I am familiar with Yeti - this cooler is VERY close to a yeti in performance. SIZE - perfect at 55! Banana and Beer for size. I wasn’t sure how much would fit in here with a load of ice but it holds a lot of cans and food. PERFORMANCE - I pre-chilled and packed with ice, beer and food during a road trip where the cooler was mostly in the car the whole time. Mind you it was September in Arizona and New Mexico so the interior of the car was 100 degrees when not driving. I was surprised that after day 6 there was still some ice and still very cold! All in all I am extremely pleased and for anyone that OVER-REVIEWS things like I do - I can safely say this product is awesome. PS - just a few small thing - bottle open is great and very secure. I was afraid it would be flimsy. The handles are awesome and something I did not realize is that there are 2 handles on each side! The rope for assistance in carrying and handles built in for carrying it on your own... it’s something simple but was very cool to find. Lid and hinges seem to be a big deal in the world of coolers and both are very good.
I purchased my Blue Cooler a couple of months ago and couldn’t be happier! Very impressive to say the least - it’s ice retention is off the charts!!
Awesome cooler with a discount, holds ice as expected.
Very happy with this cooler. Durable, sturdy and plenty of storage
I was on the fence between this and the largest cooler. This thing is pretty darn big. I’ve had plenty of room for drinks and food for 3 day trips. Ice lasts me over a week and even after that the water stays cold through the 12th or 13th day. I ended up buying the divider and basket, which make this cooler even more functional. I liked it enough to buy the 30 for my EDC (every day cooler), which keeps ice just buying a 5lb bag each week.
I’ve been very happy with these coolers so far. I would definitely recommend them.