I've been looking for an upgraded cooler but could never justify the steep pricing for the major brands. I found out about Blue Coolers in a Facebook advertisement. Based on the pricing alone I decided to make the purchase. I just started using the 55qt on Friday with 20lbs of ice. I left the cooler in my truck on a warm TX late-summer day of about 85 degrees. It's now Sunday night and I estimate that I still have at least 90% of the original ice I bought on Friday. My old cooler wouldn't have last this long. We're planning a fishing trip soon and these are definitely going with us.