Seems to be the same build quality of a yeti. Love the handle and wheels - definitely makes it easy to move it when it's loaded down with drinks and ice. I have no regrets buying this cooler.

Great product and customer service. Will definitely buy again.

We bought the cooler for our son who takes his family camping throughout the year and he loves it! It keeps year food and drinks icy cold without worry!

Thank you Blue Cooler!

Great quality and the perfect size. The cooler is pretty heavy, so I anticipate having no problems with durability. Delivery was prompt.

Purchased two for the price of one Yeti, Blue quality and features are equal or better. Thanks Blue!