It was started by a couple of hard-working American men who wanted to prioritize durability/performance, affordability, honesty, and service. We love seeing American companies try to take on the big dogs of the cooler world, so we went into this cooler review quite excited!

As is normal of our standard cooler reviews, we will test these coolers. We will analyze their features, build quality, aesthetics, cost, and also put them through an ice retention test. Finally, we will give a rating of 1 to 5 based on these criteria.