This strap is GREAT (like my Blue Coolers)! I use it for my 35qt. Makes carrying the cooler down the docks so much easier!
I was looking for a slightly larger size cooler than the one that I had and found this Blue Cooler Cobalt 25 qt on sale. It came in a color that I really liked and one that matched much of my gear! I like the latches and the solid handles but it required two hands to carry versus a single handle. I discovered after the fact that a shoulder carry strap was available which I also later bought to allow for easier carrying. The only negative that I can state is that the drain plug is not attached via a small chain to keep from losing it. Otherwise this has been a great cooler to date!
The cooler had about 70% of the ice left after a 10 day roadtrip.
I purchased both the backpack and tote style soft sided coolers. Love them both and both perform very well!