Typically on a family trip when I pack a cooler, I find it very hard to manage with ice, etc. Recently I bought a Blue Cooler and I was thrilled with the quality when I first got it! We packed Frozen food, including chicken and some other cold items, butter and milk. When we arrived at the location 6 hours later Frozen items were still frozen solid and the cold items were kept cold simply from the Frozen items. No added ice!!! AMAZING! How ideal for all kinds of outdoor activities!!! Camping, Boating, Road trips and picnics!! Whatever you can think of and you won't have to worry about things melting!